iPad Sales App

The challenge: To communicate the benefits of two brands as alternative therapies in PID.

The solution: Development of a sales app for iPad that offers each brand in turn as a solution at points in the 'life of  the patient.'  Patient stories took healthcare professionals on a journey to understand the brand possibilities.

The campaign: A Lifetime of Possibilities in PID was a PM Society Digital Awards finalist. Both brands are now market leaders.

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