Meds Optimisation Video


The challenge: To communicate how the primary care software package, Optimise Rx, works using a typical type 2 diabetes patient as an example.

The solution: A video was created that utilised 2-D illustrations and animation to concisely and simply explain the benefits of the system.

The campaign: The explainer video was hosted on YouTube and the client’s website. An email campaign drove HCPs to view. Optimise Rx became to most widely used in-practice software in the UK.