HCP eDetail

An HCP campaign that maintained a patient focus, while in keeping with the Covid-19 restrictions then in place.

HCP eDetail

Campaign featuring patients

The challenge: To create a concept that was in-keeping with Covid-19 restrictions whilst showing a range of patients in an everyday life situation.

The solution: A supportive, energetic image was selected to living with epilepsy.

The campaign: An eDetail aid that expressed the narrative from a patient perspective.

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