Fultium D3

Pharma Branding

The challenge: To create a strong campaign to protect the brand from future product introductions in the highly competitive Vitamin D market.

The solution: The Dark Truth. A highly creative campaign that gets Fultium-D3 noticed.

The campaign: Press, online, sales aids, direct mail.

The campaign won a gold award for creativity and impact, Fultium-D3 became market leader and Internis was acquired by Stada.