The customer experience is at the heart of all our marketing endeavours and the adoption of an omnichannel approach ensures that this experience remains consistent across all potential touchpoints.
Although CRMs have featured strongly in discussion of the role of omnichannel communication within the pharmaceutical industry, it is important to keep in mind that these are merely a means of implementing such a strategy, not the strategy itself. Content remains king!
In developing an omnichannel strategy, Hanson Zandi keeps in mind the respective roles of the different channels and the regulatory and compliance frameworks that must be observed. The adaptation of content to specific channels, while keeping the feel of the customer experience consistent, is a skill that we have honed.
Our objective is always to help you to deploy your omnichannel campaigns as effectively as possible, so that you can leverage the power of this approach in pursuit of your goals. Our data analytics reports provide valuable feedback on the performance of the different elements, and allow stakeholders to make timely decisions.