Brand Strategy
A well-defined brand strategy is central to success in the pharmaceutical industry, as in any other sector. Crafting a cohesive and effective strategy requires in-depth understanding of the target audiences, both payers and prescribers:
The strategy must take into consideration how the brand can fit into the customer’s working life and fulfil their needs, as well as those of their patients?
Market research can provide valuable insights into the lived experience of the customer, and the patient, and may suggest positioning opportunities.
Because the Hanson Zandi team has expertise and experience both in healthcare communications and market research, we are able to develop robust and effective brand strategies. We tailor our creative work to the realities of the healthcare context.