From graffiti tags, to Facebook photo tags- tagging is all about identification, which is the single most important focus for branding. You want people to know it is you, from a simple word or message or line curve.
Hashtags are just the same, they should be an easy vehicle for which you, your company, or your product can be clearly identified.
And for a sales perspective it allows you to identify a wider audience of customers and potential customers and see what it is they are saying in relation to your product. The more they talk about it and use your tag, the larger this reach. And hashtags allow you to recognise and respond to patterns or the clients/customers themselves. It is a green light for communication.
But with great potential, comes great pifalls, and too often companies use difficult, inappropriate hashtags that they either apathetically implement, or do not properly brand. Inevitably they are lost in the ever ebbing social sea.. It is therefore essential to have hashtags that are simple and usable so that you get the best from your digital strategy.
As with anything worth doing, this takes some thinking about. Here are some tips for choosing and owning your hashtag.
- Make it simple and short. Twitter is already a task of brevity, don’t make this difficult with some long complicated hashtag that does not automatically identify your brand, Hashtags should be guessable.
- Make it unique. Using a generic tag will loose the company’s voice. It also may be tempered by any negative associations or slang usage.
- Make it yours. Repetition is the key. The more people see it and associate it with your company then the more it will be used by people talking about you.
Once you have your hashtag up and running you can start to communicate effectively with your customers, plus with new free software you can begin to analyse it and tease out exactly who, where, when and why people are talking about you. Health warning: it can get quite addictive.
Back to News
More News…
September is Sickle Cell Awareness Month
For more than 30 years, Hanson Zandi has worked with blood products, and we’re passionate about giving back — especially by supporting NHS Blood and Transplant (NHSBT). This month, we’re especially proud to celebrate our own Digital Creative Director, Andrew, who...
Happy 40th Birthday Hanson Zandi
Way back in July 1985. when Hanson Zandi first opened its doors, the advertising world was a very different place. Paper and marker pens ruled the roost and the last word in tech was the fax machine. Hanson Zandi were early adopters of digital technology, embracing...
International Women’s Day 2024: An Interview with Elaine Zandi
Elaine Zandi is one of the three founders of Hanson Zandi. Armed with a master’s in pharmacology, she entered the world of pharma, initially as a medical rep and then product manager. She gained a Chartered Institute of Marketing diploma before becoming a medical...
Welcome Charlotte
We’re delighted to welcome Charlotte Ng to the growing Hanson Zandi family! Charlotte comes to us direct from her postgraduate studies at UCL, where she gained a MSc In Clinical Neuroscience, achieving Distinction. As well as her scientific background, our new...
Hanson Zandi gives TVAP a Helping Hand
Here at Hanson Zandi, we’ve always believed in the power of community and the importance of giving back. That is why, this Christmas, we volunteered our time to helping a local charity – Thames Valley Adventure Playground (TVAP). TVAP provides a unique...
International Nurses’ Day
As a former nurse, I am especially pleased to celebrate International Nurses’ Day. I think of all the exceptional women and men I was privileged to work with, and the wider community of people who have dedicated some part of their lives to the care of others. May...
Making a Splash in Healthcomms!
At Hanson Zandi, we are delighted to be placed in the top 5 UK-focused healthcomms agencies by PM Live. A successful creative agency for more than thirty years, we continue to innovate and evolve. Although our main focus has been on the UK, we also have a growing...
Bowel Cancer Awareness Month
We wish you a Merry Christmas
As another year comes to an end Hanson Zandi would like to say a really big thank you to all our clients for your continued support in 2022. Thanks also to our suppliers who have continued to provide excellent service despite Covid challenges and staff shortages....
Workshop In A Pub
Music and Mental Health
“I feel that, from now on, music should be an essential part of every analysis.” – Carl Jung (1875-1961) “Music is life itself.” – Louis Armstrong (1901-1971) They say that music feeds the soul. The Welsh government seems to think so, at least, having recently...